NYC smells like...

New York City: Concrete jungle where dreams are made of… and where it smells horrendous, especially in the summer as the stenches of the city bake and multiply in the heat.

A campaign initiated by Superheroes, an action is made to put an end to the stink. Introducing the Smell Stopper: an on-the-go nasal inhaler infused with an invigorating blend of refreshing scents to mask out all those WTF big-city-smells.