Connected Play by Apple
Parenting is no easy feat. Especially since parents don’t naturally share the same activities as their children, and that creates a crack in the ice.
By introducing Apple TV X Apple Arcade as a bridge for connection, parents and children can deepen their bond through gameplay and engagement.
![](https://freight.cargo.site/t/original/i/13b53e343560234da3c9a6c55995578a42e84438b0de116fae0e3cdb554b5577/11.jpg)
![](https://freight.cargo.site/t/original/i/6285c6f502822bbc67af594a1cac0fa0f2334a78491c2c2edd2fd7e86b8e50e1/13.jpg)
User Journey
![](https://freight.cargo.site/t/original/i/feb20b7f88a04dd8fda76410348c21663a9e9c239a05e8af6a8ee3c6beb51305/14.jpg)
![](https://freight.cargo.site/t/original/i/cbe754a578cbd19c8483e85331750412d564a499ad5ce685140694cd9fa20345/15.jpg)
![](https://freight.cargo.site/t/original/i/f5cf374ac356776645e65aec0e4ee93891ba4f3925d3d0986161823eaa55ed9f/16.jpg)
![](https://freight.cargo.site/t/original/i/4a89ad108ac8b1b9a2cba2c7e07d9f9f66c35ae6aa57800829a8be053f694b83/17.jpg)
![](https://freight.cargo.site/t/original/i/1f7f8cc46391a6732131d396f2fea637157a8a62271329a558647941abf48c95/18.jpg)
![](https://freight.cargo.site/t/original/i/08edeed096109be4d557478b8da79c09068ab2c089f53ebcfa2b9aa69b4b63f9/19.jpg)
Apple Playroom
![](https://freight.cargo.site/t/original/i/94826e053b5b684014c03d59cc799ad8fcd3389d843151d5cda77f1a6939aeae/19.jpg)
![](https://freight.cargo.site/t/original/i/169d1e252486d2475389f83b8671f804e14c5766904902e6777f0c70d36a2edf/20.jpg)
![](https://freight.cargo.site/t/original/i/a4ad7e935640f7ac6fd5ce2c4ca2a321356bb252add493a4ef4176e03079eaed/21.jpg)
Awareness
![](https://freight.cargo.site/t/original/i/9195ab01186c767b43f4caa6842255a1901a5e026cb77cdb009fdeac6ed984b2/OOH_1.png)
![](https://freight.cargo.site/t/original/i/7ae8e5dce9a2fda475df44b68e5ffa0fb722882c405c20c9cd979039630060af/OOH_3.png)
![](https://freight.cargo.site/t/original/i/15126f93aa2d63ebfac9c7f30e1d3f1443a63002188d5c8e5a4c2c66451ce732/27.jpg)
Art Director: Wan
Copywriter: Simone Gold
Copywriter: Simone Gold