Connected Play by Apple
Parenting is no easy feat. Especially since parents don’t naturally share the same activities as their children, and that creates a crack in the ice.
By introducing Apple TV X Apple Arcade as a bridge for connection, parents and children can deepen their bond through gameplay and engagement.
User Journey
Apple Playroom
Awareness
Art Director: Wan
Copywriter: Simone Gold
Copywriter: Simone Gold